June 16, 2011
The most recent Squires & Company website launch was The Paper Trail, a robust environmental tool which helps the user gauge the resources that were consumed by their paper order. The Paper Trail also outputs personalized reports that measure Domtar products across five categories: water usage, the distance fiber travels to a paper mill, greenhouse gas (GHG) emissions, waste sent to landfills and renewable energy usage. The data is displayed in real-world equivalents, with comparisons to issues such as the amount of water the average household uses or the amount of waste it generates. The Paper Trail will also illustrate how Domtar compares to the rest of the industry in these particular categories. Squires designed and implemented the slick flash user interface and dynamic site experience for The Paper Trail. View the site at www.domtarpapertrail.com.