Inkjet printing is becoming a popular alternative particularly for personalized direct mail pieces, transactional statements and reply cards. Domtar recently rolled out their first line of inkjet papers under well-known brand names CougarJET™, LynxJET™, HuskyJET™ and Domtar ReplyJET™, and turned to Squires & Company to develop the line’s first promotion. The team at Squires designed a unique four-pocket folder system that doubles as a product brochure, and houses product information, sample sheets and customized samples for each brand. The kit showcases each of the paper lines and provides Domtar’s customers with everything they need to know when specifying one of the inkjet stocks. A corresponding direct mail piece was also created to introduce the new line to customers and printers. #domtar #squirescompany #inkjetpaper #promtionaldesign
