Case Study

2013 MetroPCS Dallas Marathon

The MetroPCS Dallas Marathon, formerly known as the White Rock Marathon, took a different approach to developing the look and feel of the materials used to promote the 2013 marathon. Squires & Company had a rich legacy of designing posters and materials for the White Rock Marathon and wanted to get involved. The process had us competing against local artists and agencies and submitting directions for consideration. The selected agency/illustrator would get to design the suite of promotional materials – a souvenir poster, t-shirts, and medals.


From several design directions we submitted and the other contestant’s entries, one of our designs was selected. The idea we proposed capitalized upon one of the more instantly recognizable icons of Dallas, the winged Pegagus, which is a former logo of the oil company Mobil and has also become a symbol associated with the city and Dallas skyline. The design featured the Pegasus triumphantly breaking through the finish line with the Dallas skyline in the background. From the perspective of the runner, we wanted the poster to proudly call out the location as it was a souvenir piece that might be framed and treasured. After selecting our poster design, Squires & Company began to design a system of t-shirts for finishers, and medals for marathon, half marathon and relay runners. The medals were beautifully crafted and distinguished by custom ribbons, scale and finish.



Sometimes even the best laid plans are turned upside down by forces out of your control. In December 2013, a weather system struck North Texas bringing with it ice that covered the region. Hence, the 2013 MetroPCS Dallas Marathon was cancelled and all of the materials which had already been produced were effectively tabled or labeled for use in the upcoming 2014 marathon. While disappointing, Squires & Company was delighted to be a part of the high profile event and looks forward to working with the marathon on future campaigns.