OneSource Virtual helps companies outsource back-office operations like human resources, payroll and accounting by implementing and supporting Workday, an enterprise software system. As of January 2014, they are cited by Forbes magazine as number 23 in a list of America’s most promising companies and in 2013 were also recognized as number 29 in Inc 500’s list of America’s fastest growing companies. Squires & Company was brought in to rebrand the company, beginning with a new logo and a revamped website experience. The company itself was experiencing an impressive phase of growth, adding new employees at a rapid pace. The new site would need to not only detail the efficiencies and economies gained by outsourcing, but also give the company a fresh, modern and approachable character. The website would then set the personality for all of the materials we would subsequently design.
Squires began by designing the new OneSource Virtual logo and presented a variety of options. The final logo design reflects a connected company and one where communication and technology are perfectly married. It also nods to OneSource Virtual’s primary business partner, Workday, and creates a synergy between the two brands.
The design look of the new corporate website now features a clean aesthetic paired with custom photo illustrations that connote technology, efficiency and connectivity. For the “Join The Fun” section of the site, Squires designed a grid of employee photos that showcased the quirky personality and individuality of the OneSource Virtual staff. The website was developed to be highly dynamic and easily updatable via content management.
Squires has also helped OneSource Virtual capture the attention of new customers by creating a series of trade show videos. The first video introduced their cloud-sourcing system and showcased the simplicity of their Atmosphere cloud-sourcing services vs. traditional outsourcing models. The second used a comic book animation style to pit the Workday Experts team against their evil competitors. The most recent video utilizes a futuristic user interface design to sleekly display Workday statistics and characterize OneSource Virtual as the Workday Experts.
Squires & Company continues to help OneSource Virtual maintain a fun and accessible brand and enjoys working with their in-house marketing group and designers to find great new ways to elevate the brand. Since Squires & Company has been working with OneSource Virtual, the brand has seen an exponential increase in sales and amazing company growth.