Case Study

Ryan + Deslauriers

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Objective:

Ryan + Deslauriers, a design and strategy agency, has successfully completed more than 500 design projects for various global hotel brands, independent real estate developers, investors and sales organizations. They think big, and typically pitch ideas to their clients that involve putting together a team of skilled individuals to realize them. Squires has created a strategic partnership with Ryan + Deslauriers to help develop some of their more ambitious projects, primarily for Hyatt Residential Group. While they were familiar with our more traditional body of work, what really caught their eye was our motion graphic work and how we leveraged pre-existing assets to make something engaging and exciting without having to involve the process and expense of live action.

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Execution:

To begin, Squires and Ryan + Deslauriers animated and developed a 90-second motion graphic video to feature the best characteristics of 12 vacation ownership residences at the Hyatt Andaz property in Wailea, Hawaii. Because the property was under construction, the video we designed utilized stock imagery, a library of imagery of the property, 3D renderings and stock video to paint a picture of all of the amenities the property would offer. Squires conceived and wrote the script, storyboarded the motion and animated the final video. The Andaz tagline “surround yourself” ultimately informed much of the copy and design of the video. We wanted to give the audience as much of a first-hand experience as possible and fill the video with the rich imagery and atmosphere of the place itself.

Based on the success of the Andaz video, Ryan + Deslauriers engaged Squires to help create a choreographed video experience for the sales center at the Hyatt Ka’anapali in Maui, Hawaii. As guests of the hotel would walk through the breezeway of the hotel to their rooms, they would pass the new sales center and a large video wall. The video wall would ultimately have four LED displays that would loop a 5-minute video presentation that utilized all of the displays in a synchronized fashion. The final video split the presentation into chapters with the idea that guests could walk up at anytime and the video would loop without having a distinct beginning or end. Squires designed and animated the entire video presentation utilizing the panoramic width of all four screens to great effect, and partnered with The Trade Group for multi-media installation support.

Another recently completed project involved creating a short video that presents all of the different properties a Hyatt Residence Club member has access to globally that was featured as part of a larger Microsoft Surface Table sales experience. The video featured a global map where all of the locations were programmatically plotted to ensure the accuracy of their positioning.

Outcome:

The motion work we have completed with Ryan + Deslauriers is just the beginning of what we hope to be a long and fruitful relationship with the agency. Squires continues a great working partnership with Ryan + Deslauriers and has subsequently worked on additional hospitality projects to help bolster their already impressive body of work.