Klyde Warren Park began as a simple idea to help connect Downtown, Uptown and the Arts District of Dallas, Texas and create a common green space for the public to share. Logistically, the details of making this park a reality were much more complex as it would be built over an existing freeway and would require a public fundraising effort. Squires & Company was retained to design a system of fundraising materials and develop a brand that would introduce the park to potential donors, and eventually the general public.
The campaign began with creating an inspiring trademark. The logo we created symbolizes the fundamental elements that make up the park: air, water, land and people. These elements are reprised graphically throughout the various pieces we crafted–presentation decks, flip book and carrier system, barricade graphics, event graphics, videos and support materials. The park needed to be tangible to potential donors and the materials needed to paint a vivid picture of what was to come.
In October 2012, Klyde Warren Park opened to the public and has become a Dallas landmark and an epicenter of activity in the heart of our city. It now exists alongside other great public green spaces like Millenium Park, Bryant Park and Mellon Square. The materials Squires & Company produced helped Klyde Warren Park achieve its financial goals, become a reality and create a unique and enduring brand that will greet visitors for years to come. Take a stroll through Klyde Warren Park and see for yourself.