Range Resources

Objective:

Range Resources is a leading independent natural gas company operating in the Appalachia and Southwest regions of the United States. In 2004, the company successfully pioneered the Marcellus Shale play with the successful drilling of the first vertical well. Since then, they have experienced rapid growth and a substantial increase in investor and media attention. Squires & Company has been working with Range since 2005, when we were asked to reconsider the layout and design of their annual report. Since that time, we have been involved with almost every aspect of their brand, from their public website to their corporate responsibility report.

Execution:

Since 2006, every annual report that Squires & Company has designed for Range Resources has been a unique visual experience aimed at connecting the investors with the company’s current and future goals. The designs have been tactile and engaging and have positioned Range as one of the most innovative companies in their industry.

Squires has also created several advertisement series that have been featured in Oil & Gas Investor, a well-known industry publication.

In 2009, Squires & Company developed and launched Range’s current website which provided a needed update to the site’s architecture, content and design. The site introduced a robust newsroom experience where users could view news and video coverage of Range in the media. To create the dynamic investor relations section, Squires partnered with Thomson Reuters to integrate the Range brand aesthetic with the data driven nature of the IR material. The content management system the website was built upon, Kentico, allowed Range to maintain and manage all of the dynamic content throughout the site.

Recently, Squires also helped Range create a new trade show experience and designed a booth that reflected the glossy black aesthetic of their 2012 annual report, Depth & Range. The booth also featured an array of video displays that ran customized video presentations Squires designed to highlight their areas of operation with 3D maps and imagery from the various plays.

Other projects of note include a recent recruitment brochure which depicts all of the things that make Range a great place to work. The brochure features a beautiful deboss on the cover and a small form factor that make it accessible and easily transferrable. Finally, we are currently working on Range’s first corporate responsibility report which details all of the provisions Range makes to be a good steward of the land they operate on.

Outcome:

Squires has enjoyed a fruitful relationship with Range Resources, with the work we’ve done being cited by many of the companies we meet as the benchmark for what they would like to achieve. As Range continues to expand and grow their business, Squires will continue to brand Range Resources as a true leader and pioneer within the industry.