How does a company measure itself? Typically, it’s financially. It is rare for any company to shine a light on their sustainability practices and efforts and invite the audience to be part of that experience, but Domtar Paper was looking to do just that. More than just an environmental calculator, the Domtar Paper Trail is a website that assesses the company’s impact socially, economically and environmentally. To put things into a real world context would mean assessing what effect the paper order an individual or company placed had environmentally.
The Paper Trail has become an effective tool for the Domtar salesforce in helping them to clearly delineate the company’s sustainability efforts. Furthermore, the website has established Domtar as a leader in corporate responsibility within the paper industry and created a benchmark for other paper companies to aspire to. For Squires, it shows we can design an experiential site that can take a complex system of factors and deliver them in a intuitive user experience.