Spencer + Company

In search of a refreshed brand identity and brand positioning strategy, Squires&Co partnered with the Spencer + Company team on a comprehensive rebrand which encompassed a new brand narrative, updated visual identity and brand presence, a formalized design process, and a new strategy to increase engagement across multiple channels and touchpoints. Discovery insights, industry and competitor audits and research led to messaging that focused less on commercial furniture as a commodity and more on Spencer’s intangible attributes – their design perspective, understanding of complex workplace dynamics and the ever-changing nature of the modern workplace.