Method
Our strategic approach to branding blends discovery, creativity and precision, while translating a simple vision into an impactful reality.
we
work.
Serving as the guiding force in our process, strategy informs the creative process, ensures cohesive brand representation, and stewards impactful marketing communication. Whether conducting stakeholder, brand or audience research, establishing brand name, messaging and positioning, or determining the most effective tactics to realize each clients’ unique set of goals and objectives, strategy ensures that everything we create serves the larger purpose.
Informed by key strategies and messaging, our design team conceptualizes a range of options for each campaign and project in which we partner. Our internal review process is collaborative across teams and departments, ensuring that final deliverables are fully considered and finessed upon presentation. Collaboration continues with our clients and partners through design completion, with attention to detail throughout iteration and revision phases, while ensuring alignment to brand, messaging and strategy.
Our on-site development team works seamlessly with our design team to ensure pixel-perfect execution of websites, web apps, Intranets, emails and more. With a heavy focus on custom WordPress development, our team leverages fully custom websites that are tailor-made for our clients and their communication goals. Accessibility, third-party integrations and other functionality requirements will be discussed early on, and our team ensures proper training of the site for clients to access and maintain. Managed hosting services through Microsoft Azure provide a turnkey website process, and our team also specializes in SEO/SEM strategy and maintenance.
What
we
believe.
01.
Strategy precipitates success.
To ensure we hit the mark, we meticulously plan and document before diving into design. This means listening attentively, comprehensively understanding our client’s goals and objectives, and then determining the tools and methods necessary for success – be it research, messaging, media strategy, marketing plans or creative deliverables.
02.
Excellent design begins with clear communication.
To be truly effective, our work needs to communicate clearly and effectively. Design serves as a conduit for well-crafted messages, where every decision prioritizes clarity and understanding. Throughout our process, the team critiques the work for both its form and function. When we’re sure we’ve left no stone unturned, we’re one step closer to a successful outcome.
03.
Details matter.
At Squires&Co, we sweat the small stuff. We truly believe that being detail-oriented elevates the work. The nuances become apparent when you interact with our work. Our printed work stands out because we look for ways of making it more tactile and engaging. Our digital work feels more immersive because we consider every aspect of the user experience. We know that added layer of refinement is what truly makes the difference.
04.
Value can be added to any project.
When we begin any initiative we start by defining the basic objectives, but when we get into the process ideas arise that have the potential to improve or elevate the final product. Sometimes it’s providing an option that challenges your perspective. Or finding efficiency in an unexpected place. Or use of another media to amplify impact. We’ll always keep the tap running for value-added opportunities.
05.
What makes you different, makes you special.
We live and breathe our client’s brands. Honing in on unique messaging points and key differentiators is key in today’s over-saturated market. The ability to differentiate isn’t always a given, and we pride ourselves on our messaging strategy that informs each creative touchpoint, and allows our client’s work to communicate, inform and excite.
06.
Collaboration is key.
Within our firm and with our clients, collaboration drives our success. Internally, Squires&Co is a tight-knit group that collaborates across departments throughout all aspects of a project – from strategy sessions to concept reviews or development QA, collaboration is in our DNA. Our clients see us as a valued collaborator, resource, and extended team having a depth of insight into their brand’s strategic and executional goals.
07.
Integrity means delivering on our promises.
As professional communicators, words matter. We are not a team that over-promises and under delivers. We say what we mean and mean what we say. We will always clearly communicate our strengths and abilities, and work to provide value to your organization at every turn. Our deliverables and schedules will be defined from the beginning, and our team will adhere to our commitments, because they’re just that – a commitment.