Denbury

To reposition Denbury from a traditional oil and gas company, Squires&Co conducted research and stakeholder interviews, and developed new brand messaging that focused on carbon solutions, and the company’s goal to responsibly meet the world’s energy needs and reduce global CO₂ emissions through innovative carbon management solutions. Using new messaging and a refreshed brand presence, we designed and developed a new corporate website that modernized the Company’s look and positioned them as an industry leader. The complexities of their CCUS capture and storage process were simplified in a process video that used a combination of footage and 3D modeling to make it simple for the audience to understand.