Squires & Co

Veriten

Launching a new information platform focused on the truth in energy.

SERVICES

Naming  /  Brand Identity  /  Collateral  /  Social Presence  /  Website Design  /  Website Development

    APPROACH

    By combining the latin word “veritas” meaning truth with “energy,” Squires&Co established a new brand name for a media and information platform focused on sharing balanced discourse on the topic of energy transition—Veriten. The brand identity uses motifs that reflect that idea of balance/symmetry along with a vibrant color palette that feels energetic and unique.

    Social media templates allow for Veriten’s in-house creative team to leverage templates for ongoing social posts, and a custom iconography system is leveraged throughout various collateral.

    The Veriten brand is further visualized on a variety of branded swag with signage guidelines provided for proper brand application within office spaces. Comprehensive brand guidelines were developed to further guide ongoing brand usage.

    Custom illustrations and bold typographic treatments help to further build out the Veriten brand in live environments.

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