Squires & Co

Ecobat

Transforming a 26-brand company into one global brand to power a more connected, sustainable world.

SERVICES

Naming  /  Brand Messaging  /  Marketing Strategy  /  Brand Identity  /  Marketing Collateral  /  Social Presence  /  Photography  /  Video Production  /  Motion  /  Signage  /  Website Design  /  Website Development  /  Trade Show Exhibits

Approach

With a goal of enhancing brand presence and messaging through combining previously separate operating companies into one, Squires&Co first partnered with Ecobat for research, stakeholder interviews, and brand messaging to establish a new mission, vision, values and differentiators while also creating four divisions for the company. Once established, this messaging helped to inform the visual language of Ecobat and its sleek new streamlined aesthetic. The logo clearly conveys Ecobat’s role as a leading lead and lithium recycler, and the importance of a circular economy.

A suite of collateral and stationery was developed, including an online on-demand storefront for global fulfillment.

Employee brand books, an anthem video, brand standards, custom iconography, infographics, and collateral were created, in addition to a custom WordPress website available in six languages.

Social media templates were developed for ongoing social posts, and fleet and facility signage guidelines were developed with implementation support by Squires&Co. PPE and uniforms were sourced globally, and a variety of trade show booths and exhibits were designed to support the team’s marketing efforts. The brand was also applied to Ecobat’s headquarters through custom pieces of art, logo applications and wall graphics.

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