With a thorough review of the current Spectra Energy site complete, and the goals for the new site clearly defined, Squires & Company first reviewed the site architecture and made recommendations to streamline content and reduce the number of clicks required for the user to access pertinent information. Once approved, multiple design concepts were presented that all greatly enhanced the user experience and helped modernize the look and feel of the company to its investor, landowner, and potential employee audiences.
The selected layout transitioned seamlessly into responsive layouts for tablets and mobile devices. Upwards of 30 unique page templates were designed and developed in HTML, and then integrated into Spectra’s CMS by their IT team. Squires & Company also designed a development style guide to account for any unique design instances on the site – which helped reduce the template count and overall development costs.
The site contained dual investor relations sections for Spectra Energy and Spectra Energy Partners, and Squires & Company partnered with NASDAQ to integrate their content feeds with the HTML templates. The same was done for the Careers section of the site with PeopleFluent’s career listings and application system.
A robust interactive pipeline map was also thoughtfully designed and developed by the team at Squires & Company.
Throughout the process, Squires & Company utilized BrowserStack for compatibility testing on all templates, and was available throughout the content integration and launch process to assist Spectra’s internal IT team as needed.