Squires & Company partnered with Domtar to thoughtfully provide a site architecture that was easily navigable and reduced user clicks as much as possible for such a broad product offering. Once approved, our design team spent ample time familiarizing themselves with the Xerox brand standards, which clearly articulated how the Xerox brand should be applied on the web. Design concepts were presented, and took into account user experience (UX) and user interface (UI). Additional templates were provided for the selected concept, to ensure that all unique content areas of the site had a design treatment applied to them before development began.
The site was developed using ASP.NET and Bootstrap using Kentico CMS. While the finished version of the site appears simple in terms of navigation and ease of use, the back end is fairly complex. Domtar provided Squires & Company with a database of hundreds of products, and Squires & Company leveraged the database to feed content into the product pages, with database entries grouped together by product category and line. The site contains hundreds of resource documents including templates, product information guides and technical overview sheets. These are organized in a Resources section of the site but also feed into relevant product pages so that the user can easily locate all materials relevant to a specific product. The site also includes a tool for users to locate the current product offering for a brand name that they purchased in the past, as well as product search capabilities based on a certain type of project (i.e. banners, direct mail, etc.). The entire site is searchable, including PDFs, and the site is also available in French.
Kentico CMS makes site updates, product updates and document updates easy to achieve, and provides order to the mass amount of product information on the backend.